Professional Representation
The FOAA serves as an advocate for the outdoor advertising industry in the state of Florida representing industry interests before the Florida Legislature as well as the Florida Department of Transportation.

We work to promote and preserve the business of outdoor advertising with due consideration of the public interest and welfare; to provide programs of education, information and research in order to engender a better understanding and greater appreciation of the outdoor medium; to advance the common interests of the broad spectrum of those engaged in the business of outdoor advertising recognizing the particular diversity of business characteristics within the industry; to cooperate with local, county and state authorities in regulating outdoor advertising within the State of Florida; and to establish and maintain liaison with other professional, governmental, business organizations and related industries.

Convention and Exposition Opportunities
The FOAA hosts an Annual Convention and Exposition each summer including educational seminars and opportunities for supplier companies to exhibit their products and services. Every year we welcome State legislative leaders, outdoor advertising regulators from the Florida Department of Transportation, and persons involved with Federal outdoor advertising activities who participate in our convention and appreciate the opportunity to network with our members.

Communications/Public Relations
The FOAA conducts research studies including a recent Economic Impact Report confirming the economic contributions of the outdoor advertising industry to Florida’s economy and a public opinion survey of Florida residents that clearly represent public support for our industry.

We strive to provide updates to keep our members abreast of local concerns including regulatory changes and legal issues throughout the state. During the months of Florida’s legislative session, our regular Capital Updates keep members informed of up to the minute legislative activity.

FOAA is a registered member of the Florida Local Ordinance Watch service provided by the Florida Retail Federation. There are two methods of delivery to members. Members can visit the webiste "Members Section" to view ordinance watch activity in their local cities and counties or they can register to receive alert emails and be notified about activity in designated counties.

Additionally, FOAA provides a Media Kit to its members to be used as an educational tool when meeting with local community officials, members of the media and the general public.

Educational/Grassroots Seminars:
Each year the FOAA hosts a Legislative Fly-In providing an opportunity for FOAA members to meet both formally and informally with legislators and government officials who play a vital role in determining the future of our industry.

Members are briefed on current issues of importance and equipped with the tools needed for successful meetings with their legislative delegation. Our members pride themselves at being well-informed on current legislative issues affecting the outdoor advertising industry.

In addition, the FOAA offers from time to time a Grassroots Training Workshop to its members as well as numerous Educational Seminars at the Annual Convention.

Public Service Program
The FOAA considers the support of civic, charitable and governmental projects necessary for local communities to develop and grow.

The FOAA public service program is a statewide effort in which members provide public service space to qualifying organizations in order to communicate important messages to the motoring public. By participating in the FOAA public service program, members enjoy the benefit of always having worthwhile copy close at hand to post on available boards. In addition, the program serves as a venue for implementing press conferences and gaining positive media exposure.

Most importantly, the FOAA public service program exemplifies the desire of the outdoor advertising industry to be a good community partner.